Founder's chair, Mayagüez edition.

Why Múkaro?

Múkaro takes its name from a Taíno cacique — a chief of the indigenous people of the Caribbean. The name was a commitment: this would be a technology company rooted in local context, not a generic immersive shop with a Puerto Rico zip code. Our clients were museums, tourism agencies, schools, and small businesses that didn't have access to immersive tooling and shouldn't have had to leave the island to get it.

Run the company, run the projects.

I was founder and CEO, which in a small studio means everything that nobody else is doing. Sales, project management, technical execution, hiring, fundraising. We reached finalist status at iCorps, Parallel18, EnterPRize, PRTEC, and BRAVO — five of the most competitive accelerators in the region — and raised $10K in seed funding to keep the lights on while we built.

Digitally transforming a museum.

The signature engagement was directing the digital transformation of an interactive museum, layering film, augmented reality, and projection mapping over the existing exhibits. We didn't try to replace the museum — we tried to make the building itself a participant in the storytelling. Community events brought 100+ attendees through during the launch.

Twenty businesses, one studio, one island.

I closed Múkaro in August 2021 to take the role at Accenture, where the lessons from running the studio compounded into everything that followed.

Founders learn what employees can't.

1. Sales is the companyUntil you can sell the work, you don't have a company. Everything else is preparation.
2. Constraints are creative fuelOperating in Puerto Rico made every assumption negotiable. That was the gift.
3. Closing a company well is its own skillI've watched founders who couldn't close gracefully bury everyone around them. The exit is part of the work.