Enterprise AR, hands-on.

An early industry exposure to enterprise AR tooling and the industrial use cases that informed how I'd later think about spatial computing for the Fortune 500.

Role
Intern
Org
PTC
Surface
Industrial AR
Year
2019
Illuminated 3D-printed AR prototype glowing green on the bench
PTC
Industrial AR — the unsexy, useful side of immersive computing.
// 01 · What

Industrial AR up close.

The internship gave me hands-on exposure to enterprise AR — the kind of work-instruction, maintenance, and training applications that don't make demo reels but make factories run. I came out of it with calibrated intuitions about where AR actually saves time on a shop floor versus where it adds friction, which became foundational for everything I worked on later.

// 02 · Takeaways

The boring use cases pay the bills.

  1. Industrial > consumer for AR's first decadeThe unit economics are real and the pain points are obvious.
  2. Latency budgets are use-case-specificWhat's "fast enough" on a tablet inside a factory is a different number than on a headset at a sales demo.
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